Lucy & Yak are a brand on a mission – To bring people together who feel bored with the fashion industry, creating beautiful, comfy, sustainable products that allow you to dress the way you feel, and express who you are in a fun and playful way.
The challenge from a branding perspective was to define this playfulness and create a tone of voice which captured this vibrancy. Our approach? Be Real. Have Fun – an invitation for bold, playful copy that also is informative, open and inclusive.