IMPACT & YAK

At the start of 2022, I was tasked with working alongside our Graphic Designer to come up with a new Impact Report design and TOV that we could share with the ever-enthusiastic Yak community.

Keeping away from the usual countless pages & pages of information that, if we’re being honest, no one ever reads, we developed an infographic style and conversational tone that meant we can keep customer updated regularly and continue to be transport about how we do business.