LET’S TALK.
Us Brits find it hard to open up about our feelings, but give us a cup of tea and a plate of chocolate digestives and we’re masters of conversation – and the more we talk, the better we feel.
Working together with McVitie’s, we developed a campaign that partnered the nation’s favourite biscuit with mental health charity Mind, to help get the nation talking with supporting events, activities and the opening of eight new “Time to change hubs”.
A winning pitch that became a nationwide activation, I was part of the team that harnessed the power of the humble chocolate digestive to get us talking, chatting and chin wagging like never before.
