PLAY FREE.

In 2018 Petits Filous launched their new brand platform: Play Free – An ambition to nurture kids’ minds as well as their health through play

Our challenge was to elevate this new brand platform to another level, driving not just awareness, but action too.

Every day, an endless stream of stuff passes through our homes, only to be thrown straight out again. But our children don’t see rubbish, they see something else.

So we put a little inspiration under the lid of every Petits Filous, so kids could turn pots into new ways to play free.

Teaming up with Amazon to add inspiration into boxes and an online hub, they made everyday objects into incredible stories, sharing it all with #petitsfilousplayfree. 

An immersive Alexa soundscape let them turn their stories into real adventures, and taking advantage of Prime Day, millions of boxes were given the chance to become something extraordinary.

Awards:
IPM Awards: Gold - Chilled food and frozen 

IPM Awards: Gold - Brand partnership

IPM Awards: Silver - Creative execution