Tasked with concepting a zine style story to inspire a limited edition print that represented the values Lucy & Yak and its community embodies, I worked closely with the illustrator to bring the idea: Kindness Crescent to life:

We follow a day in the life on the nicest, best dressed street around – Kindness Crescent. Here every neighbour owns a pair of Yaks, and looks out for one another with small superhero acts of kindness.

Shown in one image, we see different small acts of kindness are carried out across the street – with every member of the Yak community represented (and the Yak van parked up on the side!).