WAVES OF FLAVOUR

DIAGEO wanted to become the market leader in single malts in global travel retail, but their brand The Singleton was relatively new to the party compared to the well-established Scotch whiskies and their Gardens of Abundance range was a brand-new offering.

The more unique and enjoyable the experience, the deeper and more memorable the sensation will be. It was this principle which inspired us to celebrate a single moment immersed in the Gardens of Abundance.

‘Waves of Flavour’ was our manifestation of that moment – a moment made possible through layers of exquisite flavour coming together in harmony to create a unique multi-sensorial expression of pleasure.​​ 

This campaign stretched launch from awareness-driving social ads and OOH—to a multi-sensory brand experience
and POS centred around tasting and gifting.​