THE SINGLETON

The Singleton tasked us to developing a combined global toolkit for China and the rest of the world that would excite high-end, luxury on-trade venues to create partnerships, content, and experiences that can be scaled and leveraged across premium on-trade venues.

The idea was that today, a rich life isn’t about consuming countless pleasures but about being deeply immersed in a single moment and discovering the full joy it has to offer. In a world filled with distractions, true pleasure is about eliminating the noise and reconnecting with the important but often overlooked details in life.
It should be effortless, where the only things you focus on are the friends you’re with and the moment you’re in.

From advocacy programmes and OOH to partnership amplification, everything we created had to look and sound premium and evocative,
all designed to eliminate distractions and enhance moments worth savouring.