(NOT SO) LIFE CHANGING REFRESHMENT.

Irish water brand Deep River Rock tasked us with helping them launch their new immunity boosting fruit flavoured water.

As a brand, we knew they like to tell it how it is. A little extra Zinc or Vitamin B won’t give you a six pack or mean you’re ready to climb Everest, but it all helps towards supporting your immune system in the long run.

So to launch their new range, we celebrated the little boost that their new fortified flavours can give your immune system, while being refreshingly honest about the benefits.

There’s no miracle cures or super science here, just deliciously fruity water with a few extra vitamins on top – what’s not to like? 

Staying true to the TOV, our campaign focused on big, bold and lighthearted messaging – across social, OOH and in-store touchpoints.