The Great Out Of Office.
In today’s world, connecting with nature isn’t easy: we’re becoming an ‘indoor species’, with only 18% of the UK workforce leaving their desks during the working day.
As part of Nature Valley’s ‘Get Out More’ campaign, I was tasked with developing the copy for ‘The Great Out of Office’, with the aim to interrupt the 9 to 5 routine.
I created a series of social media posts and ‘out of office’ visuals employees could share at work, as well as a pre-written letter to bosses that detailed the benefits of spending time outside. The campaign also included a partnership with 10 top influencers who reached out to their own audiences, offering alternatives to spending lunchtime chained to the desk.
